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As the number one brand dedicated to bladder leakage solutions, Poise is working with Philipps to candidly address the not-so-glamorous aspects of womanhood. By encouraging women to seek knowledge and product solutions, Poise hopes women will feel inspired to take matters into their own hands.
"In reducing the stigma associated with bladder leakage conversation, we hope to foster knowledge around the topic and ultimately help women better understand bladder leaks – what they are and why they happen," said
Poise is committed to starving societal stigmas and breaking down conversational barriers – not only through partnerships, but through grassroots efforts as well. Over the next five years, Poise will invest $1MM in like-minded initiatives combatting unfair norms for women, supporting them with both funding and exposure.
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To help further demystify the topic, Poise brand is using yellow liquid to represent urine in TV and print ad spots to realistically address bladder leakage and normalize the conversation around the issue, given that it is a part of life for 1 in 3 women.
Visit Poise.com to learn about the variety of product solutions Poise offers – from Ultra Thin pads & liners, to Impressa, an insertable device that's inserted like a tampon and helps prevent leaks, pad-free.
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SOURCE
Sarah Kidwell; Sarah.Kidwell@ketchum.com; 312.228.6812